Juice Press

Product Information

Juice Press is the "cool, edgy" powerhouse of the New York wellness scene. Founded in 2010 by Marcus Antebi, it grew from a single East Village shop into a lifestyle brand known for its uncompromising stance on ingredient purity and its bold, sometimes irreverent, marketing.In 2026, Juice Press is distinguished by its massive menu and its refusal to use HPP (High-Pressure Processing) for its in-store juices, opting instead for ultra-fresh, short-shelf-life products.???? The "No-Bullshit" PhilosophyJuice Press built its reputation on "radical transparency." While other brands use clever marketing to hide pasteurization or added sugars, Juice Press leans into a "raw or nothing" approach.Non-HPP: Unlike Pressed or BluePrint, the juices made for their retail stores are truly raw. They aren't pressurized to last 30 days; they are meant to be consumed within a 3–5 day window to ensure maximum enzyme activity.Organic Supremacy: They are strictly USDA Organic. If an ingredient isn't organic, they simply won't use it.Menu Diversity: They have one of the largest menus in the industry, spanning cold-pressed juices, "superfood" smoothies, açai bowls, and even raw vegan soups and salads.???? The Juice Press Cleanse: "The Liquid Reset"Juice Press doesn't just offer one type of cleanse. They categorize their programs by the "goal" of the user, often including solid food or "soups" to make the process more sustainable.Popular Cleanse Variations:The Liquid Reset: The classic 6-juice-a-day fast.The Gut Health Cleanse: Specifically includes probiotic shots and low-acid juices.The Juice 'til Dinner: A popular hybrid plan where you drink juice all day but eat a pre-packaged Juice Press raw salad or soup for dinner.Signature Menu Items:Doctor Green Juice: Their flagship green. A crisp, no-fruit-added blend of red leaf lettuce, romaine, kale, cucumber, celery, spinach, lemon, and ginger.Mother Earth: A slightly more approachable green juice that adds a touch of apple and chard.Ginger Fireball: A legendary, spicy immunity shot with ginger, lemon, cayenne, and oil of oregano. It’s famous for its "burn."Blue Magic: A vivid blue smoothie or bowl base made with E3Live (blue-green algae), which provides a massive hit of protein and minerals.???? More Than Just Juice: The FoodWhat sets Juice Press apart in 2026 is its grab-and-go food section, which is just as popular as the juice.Soups: Their Split Pea and Butternut Squash soups are cult favorites—vegan, gluten-free, and nutrient-dense.Sinners & Saints: They offer raw vegan desserts (like their "Fountain of Youth" smoothie) that satisfy sugar cravings without refined ingredients.Kelp Noodles: A signature raw "pasta" alternative that is low-calorie and mineral-rich.⚖️ How it ComparesFeatureJuice PressPressedMoon JuiceFreshnessUltra-Raw (Short shelf life)HPP (Longer shelf life)Adaptogenic focusVibeBold, NYC, TransparentAccessible, MainstreamSpiritual, "Witchy"PricePremium ($11–$13 per juice)Value ($6–$8 per juice)High-End LuxuryVarietyHuge (Juice + Food + Soup)Focus on Juice & FreezeFocus on Powders & Dusts