Pressed juice

Product Information

Pressed (formerly known as Pressed Juicery) is the undisputed titan of the modern cold-pressed movement. Founded in 2010 in a small "broom closet" in Brentwood, California, it has grown into the largest and most accessible juice chain in the world.In 2026, Pressed is defined by its mission to make high-end nutrition affordable and convenient, moving the "juice cleanse" out of luxury boutiques and into everyday life.???? The "Access" PhilosophyWhile brands like Moon Juice or Cooler Cleanse focus on the "elite" wellness market, Pressed focuses on scale.The Membership Model: Pressed revolutionized the industry with a subscription/membership program that brings the price of a premium cold-pressed juice down significantly (often to $5–$7 per bottle), making it the "Starbucks of Juice."HPP Technology: They use High-Pressure Processing (HPP) to maintain raw nutrient integrity while allowing their juices to be shipped nationwide and stocked in high-traffic areas like airports and outdoor malls.???? The Cleanse HierarchyPressed offers three distinct "Cleanse" levels, numbered to make the choice simple for the consumer:Cleanse 1 (The Beginner): High in fruit and root vegetables. It includes a "Vanilla Almond" or "Chocolate Almond" milk at the end of the day to ensure you don't go to bed hungry.Cleanse 2 (The Popular): Their most balanced offering. It mixes heavy greens with "Spicy Lemonade" and "Roots 2" (carrot/apple/ginger).Cleanse 3 (The Intensive): The lowest calorie and lowest sugar option. It consists almost entirely of "Green" juices (kale, spinach, romaine, parsley, cucumber, celery) with very little apple or lemon for sweetness.✨ Signature Products (The 2026 Classics)Beyond the standard 16oz juice bottles, Pressed is famous for several innovative product lines:Pressed Freeze: A 100% plant-based "soft serve" made entirely from the same ingredients as their juices (fruits, nuts, and vegetables). It allows people to "eat their juice" in a frozen, dessert-like format.The "Shots": Potent 2oz concentrations of functional ingredients:Wellness Shot: Ginger, lemon, and cayenne (The "Immunity" go-to).Vitality Shot: Turmeric and Vitamin C (For inflammation).Recovery Shot: Tart cherry and magnesium (For post-workout).Smoothie Blends: Unlike their clear juices, these are fiber-rich, blended drinks that act as true meal replacements, often featuring pea protein or almond butter.⚖️ How it ComparesFeaturePressedBluePrint / Moon JuicePrice PointValue/Affordable ($)Premium/Luxury ($$$)AvailabilityHigh (Physical stores everywhere)Low (Online or Boutique only)VarietyMassive (Dozens of flavors)Curated (Specific kits)VibePractical / Health-on-the-goSpiritual / High-Fashio