Blueprint juice

Product Information

BluePrint (often called BluePrintCleanse) is arguably the "O.G." of the modern cold-pressed juice movement. Launched in 2007 by Zoe Sakoutis and Erica Huss, it was the first brand to take juice fasting out of niche health stores and turn it into a streamlined, "fashionable" lifestyle product delivered to your door.In 2026, BluePrint remains a major benchmark for the industry, now operating as a flagship brand under the Hain Celestial Group.???? The "Gateway" PhilosophyBluePrint’s primary innovation was the "Cleanse by Level" system. They recognized that a "one-size-fits-all" approach didn't work for everyone, so they designed paths based on your existing diet:Renovation (Level 1): The "Gateway" cleanse. It includes more fruit-based juices to make the experience palatable for beginners.Foundation (Level 2): The most popular path. It balances greens with metabolic boosters like spicy lemonade.Excavation (Level 3): The "Hardcore" path. It is very low-sugar, consisting almost entirely of intense green juices and designed for experienced cleansers who want a deep systemic reset.???? The Classic "Daily Six"BluePrint solidified the "6 bottles a day, 2 hours apart" rule that almost every other brand now follows. A typical Foundation day looks like this:Green Juice: A potent mix of kale, apple, ginger, romaine, spinach, cucumber, celery, and parsley. (The apple makes it drinkable).P.A.M. (Pineapple Apple Mint): A bright, digestive-focused juice that acts as a mid-morning "pick-me-up."Green Juice: A repeat of the first to keep energy levels stable.Spicy Lemonade: Lemon, agave, and cayenne pepper. This is a version of the "Master Cleanse" drink, intended to spike the metabolism and curb hunger.C.A.B. (Carrot Apple Beet): A root-based juice with lemon and ginger to support liver detoxification.Cashew Milk: Filtered water, raw cashews, agave, vanilla, and cinnamon. This "dessert" juice provides the protein and fat needed to help you sleep and feel full.✨ What Makes BluePrint Unique?The "Juice by Number" System: BluePrint was the first to put large numbers (1–6) on their bottles. It removed the guesswork, making it a "no-brainer" for busy professionals.HPP Technology: They were pioneers in using High-Pressure Processing (HPP). Instead of using heat (which kills enzymes), they use extreme pressure to neutralize bacteria, allowing the juice to stay "raw" while extending the shelf life for national shipping.The "Cheat Sheet": BluePrint is famously realistic. Their guides allow for "cheat items" like celery sticks, cucumber slices, or half an avocado if the urge to chew becomes unbearable.⚖️ How it Compares TodayFeatureBluePrintJuice from the RawPriceHigh (~$195 per 3 days)Lower (Frequent discounts)Flavor ProfileVery refined, "chef-driven"Sweeter, more approachableShippingRefrigerated (Ready to drink)Frozen (Needs thawing)Best ForThe "Purist" who wants the O.G. experienceThe "Value Hunter" or long-term storage